“This power to shape behaviour for others’ profit or power is entirely self-authorising. It has no foundation in democratic or moral legitimacy, as it usurps decision rights and erodes the processes of individual autonomy that are essential to the function of a democratic society. The message here is simple: Once I was mine. Now I am theirs.”

@shoshanazuboff on surveillance capitalism: www.theguardian.com/technolog…

Zuboff likens us to the Caribbean inhabitants who welcomed the Conquistadors, oblivious to the approaching dangers to life and lifestyle … Have Google and Facebook conquered society by declaration?